Your website should be the center of all your online marketing efforts. To put it simply, it should have the power to bring in customers, leads, and of course, sales. But the big question is, what if those marketing strategy and efforts are not working so well?
Here, we've gathered some of the most common things that most business websites get wrong, and we’ve added some simple ways on how to fix each of them:
1. Your Website Is All About You
The fact is, your customers don't really care about what makes your business great and all that. They only care about how you can help them.
Instead of creating numerous content that talks about how amazing your business is, better emphasize how your services and/or products will benefit your customers. After that, just sit back and watch your sales rise.
2. There's No CTO (Call-To-Action)
If you don't give your prospective customers a specific action to take, they will most likely come up with one on their own. Do you want your online visitors to aimlessly browse on your site, or do you want to convert them into customers?
Think about a specific action that you'd like people to take on your site. Do you want them to make a purchase? Do you want them to hire you? Do you want them to subscribe to your email list? Whatever it may be, you have to make sure that your website design has all the things you need in order to achieve those call-to-actions.
3. Outdated Web Design
A dull, boring, and outdated design is not only an eyesore, but it can also drain your credibility as a brand and business. What's more, it may drive prospective customers away and that's a big loss on your side.
Web Design London sites highly recommend you to work with a designer who can not only make your website look great but someone who also knows how to make it as user-friendly as possible. Find someone who can perfectly balance functionality and style.
4. You Tend To Forget The "Silent Ones"
Remember that most people want to test the waters first before jumping into anything. Most of them aren't ready to purchase your products or services just yet. This basically means about 95% of your site visitors are just looking around and trying to see if you're worth the try.
So, by only going after a sale, you're actually missing on a big opportunity.
In addition to your main CTO, be sure to collect the email addresses of those who are not yet ready to commit. Don't forget to offer them some sort of an incentive in exchange for it, and re-target them via Facebook ads and/or email marketing while they think it over.
5. Not Being Trustworthy Enough
People are wired to minimize risk as much as possible, so if you have no solid proof that your business is worth trusting for, then your site visitors aren't likely to stick around for long.
Note that these "proofs" may come in testimonials, rating, and reviews from your past customers. That's why you have to take every opportunity to ask some current or past customers for reviews regarding your products and/or services. Don't forget to place them in a prominent area on your site as well.
When your online business isn’t going as well as you’d like it to be, better analyse your website structure and your marketing strategy. See if something is amiss and quickly work on it.
Marc Mazure is head of a team of highly skilled online marketers, web designers and developers at MLA web design London. Executing the highest standards in design, development & e-commerce solutions that are tailored to consumers’ needs. With years of experience in online marketing & web design, Marc offers a multitude of services with the very highest standards and principles.