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Hot Wheels toys were born in 1968 at the height of the custom car craze, when DIYers built their own chop-tops and rat rods, and superstar customizers like Ed "Big Daddy" Roth created wild “show cars” that toured the nation. Since then, Hot Wheels fans have built their own custom culture, from redline restorations, to flawless flake paint jobs, to post-apocalyptic “Gaslands” mayhem-mobiles.